The WindMade organisation has recently announced the development of a new consumer label for companies and products made using renewable energy. The WindMade label was launched in 2011 by a consortium including the UN Global Compact, WWF, Vestas Wind Systems, the Global Wind Energy Council, Bloomberg and PwC. A range of major global companies including Motorola, Deutsche Bank, Widex and BD have already joined the WindMade initiative to demonstrate their commitment to using renewable energy in their operations and manufacturing processes.
The new label in the WindMade family will recognize a wide variety of renewable energy sources, including wind, solar, and geothermal, as well as hydro power and biomass from approved certification schemes. This will offer added flexibility to companies that use multiple renewable energy technologies in their energy mix.
“Expanding WindMade is a natural progression, and this move follows strong demand from the market,” said Steve Sawyer, WindMade’s Chairman. “Today’s announcement will allow us to engage a wider range of interested partners and supporters for this new renewable energy label, which is built on the success of WindMade.”
“Both the private sector and consumers have a critical role to play in addressing climate change, and the value of voluntary corporate action cannot be emphasised enough,” said Christiana Figueres, Executive Secretary of the UNFCCC. “The aim of WindMade to foster corporate commitment to renewable energy and to raise consumer awareness for climate solutions is an important complement to intergovernmental policies.”
According to WindMade, a global survey of 24,000 consumers across 20 countries, conducted earlier this year, shows that 92 percent of consumers believe that renewable energy is a good solution to mitigating climate change, and that if presented with a choice, most of them would prefer products made with renewable energy, even at a premium.
“Companies are playing an increasingly important role in driving renewable energy investments around the world. We also know from our surveys that consumers are ready to reward companies that use clean energy,” said Morten Albæk, Global Senior Vice President at Vestas and driving force in the conception of WindMade. “Having a consumer label that creates transparency about company use of renewable energy is really a win-win proposition. We are very pleased to see WindMade take this important step in the journey we initiated two years ago,” Albæk concluded.
The new label will build on the technical foundations of the WindMade standard and will be applicable to organizations, buildings, events and eventually products. The new renewable energy label is under development and will be launched in 2013.