The United Nations Environment Program is urging people around the world to ‘break up’ with plastic and fall in love with sustainable alternatives this Valentines Day.
UNEP has created this 2-minute Valentine’s day film, “It’s not me, it’s you,” which shows our growing dependence on single-use plastics through the story of a difficult breakup. And like many love stories – this one has a happy ending – a newfound love for sustainable alternatives.
In 2015 alone, the world produced more than 322 millions tonnes of plastic. UNEP estimates that each year more than 8 millions tonnes of plastic leak into the oceans and that already 51 trillion microplastic particles in our oceans. Marine litter has various negative effects – for both marine and human human health. Many countries have taken steps to reduce the amount of plastic pollution – for example Rwanda has banned the plastic bag, by 2020 France will ban plastic cups, plates and cutlery, and in 2017 the USA and UK banned microbeads in cosmetics.
“Our love-in with disposable plastics has a toxic side effect,” Head of UN Environment Erik Solheim said about the film. “This Valentine’s Day we are urging people to break up with throwaway bottles, straws, utensils and bags and help turn tide on plastic waste.”