What’s in your paper?

Have you considered what’s in your paper and are you conscious of how much paper you use, and also what type of paper you choose? The resources used to make paper come from forests around the world and include energy, water and dyes in the manufacturing process. A new campaign #whatsinyourpaper is highlighting the many opportunities to green the paper and pulp industries through sourcing fibres responsibly, maximising the use of recycled materials, using entirely low-carbon, renewable energy, with water that is as clean after paper production as before, producing zero waste and zero emissions.


Global Paper Vision: campaign highlights #whatsinyourpaper

A new campaign, supported by over 100 civil society groups, is promoting a Global Paper Vision that addresses climate change, human rights and new expectations for corporate transparency. Part of the initiative is to spark a global conversation about how paper can present powerful opportunities to protect our air, water, forests climate, and communities. You can join in the discussions on Twitter using the hashtag #whatsinyourpaper.

“Paper is such an everyday product that it offers numerous pathways into promoting a fairer, more sustainable use of natural resources in practical ways,” said Emmanuelle Neyroumande, Pulp and Paper Global Manager at WWF International, “The Global Paper Vision sets out aspirations that can – and should be – picked up by policy makers, producers and paper users.” 

Major elements of the Vision include reducing global paper consumption and promoting fair access to paper, maximising the content of recycled fibres, responsible sourcing of fibre, clean production and reduced greenhouse gas emissions along with a suite of measures to enhance the transparency and social responsibility of paper production and consumption.

The Vision calls on the global paper industry, consumers, retarilers, governments, investors, and ngos to commit to urgent actions encompassing the following priorities – addressing the whole paper lifecycle:
– reduce global paper consumption and promote fair access to paper;
– maximise recycled paper content;
– ensure social responsibility;
– source fibre responsibly;
– reduce greenhouse gas emissions;
– ensure clean production;
– ensure transparency and integrity.

Responsible paper purchasing tools and resources

WWF has developed a “Check Your Paper database“, that evaluates paper products on the most important environmental parameters, which is a useful tool to decide which paper to purchase. Environmental Paper has also developed tools and resources that help people and organisations buy responsibly.

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