Earth Hour is an annual event that aims to unite people globally in protecting the planet. The Earth Hour campaign encourages people, businesses and governments around the world to switch off their lights for an hour annually to help raise awareness of sustainability issues. But there’s more to it than switching off lights for one hour once a year. It’s all about giving people a voice and working together to create a better future for our planet.
In 2012, over 7000 cities and towns in 152 countries switched off their lights for Earth Hour – sending a powerful message for action to conserve and sustainable manage the planet’s resources.
Earth Hour aims to encourage an interconnected global community to share the opportunities and challenges of creating a sustainable world. Earth Hour asks everyone to take personal accountability for their impact on the planet and make behavioral changes to facilitate a sustainable lifestyle. Taking the first step is as easy as turning off your lights.
Earth Hour believes that the symbolism of the hour is incredibly important in bringing people and communities together across the globe. But Earth Hour’s aspiration from the beginning was to go far beyond the hour itself. In 2012, Earth Hour launched I Will If You Will, a platform to incentivise and inspire individuals to share their commitment to the planet with their friends, colleagues, leaders and networks. Earth Hour also encourages and promotes many other initiatives around the world, including the Earth Hour City Challenge, the Earth Hour People’s Projects and many national and local actions that take the campaign beyond the hour.