The latest film in Conservation International’s provocative environmental awareness campaign called Nature Is Speaking has been launched. Actress Lupita Nyong’o, brings “Flower” to life in dramatic fashion, reminding people that each bloom is as vital for human survival as it is stunningly beautiful. Nyong’o is the latest to join Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey in the Nature Is Speaking campaign series.
“Yes, I am beautiful, I’ve heard it before, and it never grows old” states Flower. “But, here’s the thing, life starts with me.”
Timelessly used as symbols of romance and fertility, the delicate petals of flowering plants are capable of producing more than just brilliant colors and emotional triggers. Wild flowering plants provide us services that allow us to survive, such as providing clean water, clean air and serving as producers in the food chain.
Domesticated flowering plants are responsible for producing hundreds of everyday essential items from food to life saving medication. Domesticated flowering plants give us these commodities – including rubber, sugar, coffee and cocoa – that allow human beings to thrive on the planet. Their abundance and survival is important to the multi-billion dollar global agriculture industry as it is to small holder farmers.
CI works to protect areas around the world where flowering plants and their pollination are critical to ecosystems and agriculture. For example, CI is working to protect the Cape Floristic Hotspot, the world’s only region encompassing an entire floral kingdom and home to South Africa’s crop pollinators. CI is on the ground working with coffee farmers in partnership with the Starbucks Coffee Company to promote sustainable growing practices and create new income streams from forest conservation.
Did You Know?
- Medicines made from the rosy periwinkle flower have increased survival rates from childhood leukemia by 85%
- Worldwide, roughly 1,000 plants grown for food, beverages, fibers, spices, and medicines need to be pollinated in order to produce the goods on which we depend.
- In the United States, pollination made possible by flowers, produces $40 billion worth of products annually