The 2014 edition of the Green Passport initiative, an online mobile application aimed at promoting sustainable tourism during the 2014 World Cup in Brazil and beyond, has been launched. Sustainable production and consumption are the main pillars of the Green Passport 2014 campaign, which aims to ensure that natural resources are produced, processed and consumed in a sustainable manner while at the same time, promoting socio-economic growth and minimizing negative impacts in the environment.
“Launched ahead of the FIFA World Cup, the Green Passport campaign hopes to leverage the event’s immense popularity among millions of fans worldwide to promote a greener and more responsible travel culture; one that promotes attitudes and practices that are respectful of the environment and that support economic and social development at the host destination,” said UN Under-Secretary-General and UNEP Executive Director Achim Steiner.
Green Passport App features responsible tourism tips and 60 green tour options
The Green Passport can be downloaded as an application or used online in both Portuguese and English, and gives a wealth of advice to tourists on how to minimize their environmental impact while in Brazil.
Beyond responsible tourism tips, the campaign features the Green Passport Tours – 60 tour options at and around each one of the twelve host cities of the 2014 FIFA World Cup, which encourage travelers to choose more sustainable practices, such as public transportation and local cultural experiences. Tourists may also recommend establishments engaged in the campaign, using sustainable criteria.
By developing activities focused on sustainable production and consumption, the campaign involves the Brazilian tourism sector in activities such as Sustainability Journeys – workshops to engage hotels, bars and restaurants in eco-efficiency practices in five host cities (Brasilia, Belo Horizonte, Rio de Janeiro, Salvador and São Paulo)- and the Green Passport Pledge, which invites the tourism sector to commit to more sustainable practices.
Through the campaign website, self-assessments can be carried out. The results will indicate how a company can commit to adopt and/or improve sustainability practices.
“The Green Passport campaign brings the word sustainability to the ordinary citizen. The campaign is a new format to promote sustainable tourism, showing that everyone can change their behavior with simple attitudes while travelling,” said the Minister of the Environment of Brazil, Ms. Izabella Teixeira.
The campaign was presented alongside other sustainability initiatives from the Brazilian government. Ms. Teixeira, the Minister of Sports, Mr. Aldo Rebelo, and the Minister of Tourism, Ms. Vinicius Lages, hosted the event. The Minister of Social Development and Fight Against Hunger, Ms. Tereza Campello, showcased the Sustainable Organic Brazil campaign.