The Eskom eta Awards were established in 1985 with the aim of generating awareness about the critical need for saving energy, and hence encouraging people to take action towards being energy efficient both in their personal and professional capacities. (eta) is the Greek symbol for efficiency, hence the name of the awards. The awards recognise and reward the proven application of sound energy efficiency principles across a broad spectrum of sectors, including commercial, industrial, residential and the youth. The awards are now considered the most prestigious energy efficiency awards in the country. Group Executive of Sustainability, Dr Steve Lennon, is a proud champion of the Eskom eta Awards and believes they are taking great strides in generating awareness in energy efficiency – along with campaigns like 49M.