The #GivingTuesday movement has sparked interest in countries around the world, where people and organizations are creating their own initiatives to encourage giving – whether money, time or both. These initiatives are celebrating local heroes and providing opportunities for people to connect with local causes.
Thousands of #GivingTuesday partners around the world – including for the first time international non-profits, as well as civic-minded businesses and corporations – began the 60-day countdown to the second annual #GivingTuesday on December 3 2013.
#GivingTuesday, which follows the widely recognized shopping events Black Friday and Cyber Monday, kicks off with a global day dedicated to charitable giving, harnessing the power of social media and the generosity of people around the world to bring about real change in their communities. #GivingTuesday celebrates and encourages people to give their time, resources, talents and social media voice to a new kind of philanthropy that is about social purpose and collaboration for a better world.
In 2013, organizations in countries around the world have joined the #GivingTuesday movement. #GivingTuesday communities are joining a global movement of individuals and organizations that believe that everyone – whether a large or small donor – has a role in helping solve challenges at a local and global level.
The first-ever #GivingTuesday in 2012 brought together more than 2,500 partners in all 50 U.S. states. These partners created innovative fundraising and volunteer initiatives fueled by and shared on social media. Leading organizations in the sector including Blackbaud, Network for Good and Donor Perfect shared data pointing to more than a 50 percent increase in online giving on #GivingTuesday 2012, compared with the same day the previous year. Two months ahead of #GivingTuesday 2013, the number of non-profits and businesses joining in the movement had grown toward the goal of 5,000 partners, including multinational corporations and major philanthropic organizations.
Helen Clark, administrator of the United Nations Development Programme (UNDP), said, “I think the democratization of giving really invigorates people to think, ‘Yes I could make a difference. I could urge others to make a difference. I can demand that government make a difference.’ We want to encourage people to get engaged and to give back; it does not have to be money – it can be engagement or advocacy, raising your voice, or offering your time and expertise.”
“The power of #GivingTuesday is the people who make it happen,” said Kathy Calvin, President and CEO of the United Nations Foundation. “When people come together to donate their money, their time and their voices to support a cause in partnership with others, that’s philanthropy at its very best.”