Gisele Bündchen, UNEP Goodwill Ambassador and winner of the 2011 World Environment Day (WED) Challenge, encourages participation in the 2012 WED Challenge in the video below. The WED Challenge is a competition that aims to challenge the global WED community to organize the broadest activity mobilization ever, and to engage the world in the biggest celebration of WED to date. World Environment Day (WED) is celebrated annually on 5 June. This year’s WED theme is ‘Green Economy – does it include you?’.
WED and the upcoming Rio+20 conference both promote a transition to greener economies and provide important platforms for civil society groups to use their collective power to have their voices heard and to be represented through global leaders participating in debates, decisions and plans of action for the future sustainability of the planet.
How to enter the WED Challenge
Everyone is encouraged to arrange and execute an activity in the week of WED (3-8 June 2012) to celebrate the people’s day for the environment and to respond to this year’s theme by showing that the Green Economy does include all countries, all sectors, and everyone from all walks of life.
To qualify for the competition, activities must be registered on the WED website by 30 June 2012. Based on the information provided by the organizers on the registration form, each registered activity will be evaluated and a winner will be chosen for each of the following categories:
- Biggest WED Activity Mobilization
- Best Supports WED 2012 theme: Green Economy: Does It Include You?
- Most Creative, Unique & Fun
- Biggest WED Social Media Buzz
- Best Delivers Effective & Substantive Impact
For more information, eligibility criteria and rules, see UNEP’s World Environment Day website www.unep.org/wed/aroundtheworld