Earth Hour 2016 is taking place this month on 19 March from 8.30-9.30pm around the world and is helping to shine a light on global climate action. People globally unite during Earth Hour in switching off lights for 60 minutes, with many going beyond the hour and making commitments to lead more planet-friendly lifestyles.
Since it started in 2007, Earth Hour has become one of the biggest grassroots movements for the environment. In 2015, it was celebrated in 172 countries, lights were switched off at over 140 global landmarks including the Eiffel Tower in Paris and the Burj Khalifa in Dubai, and its social media reach was 384 million.
Using the power of social media to communicate, collaborate and make public commitments – Earth Hour is a great annual opportunity to come together and unite around climate action.
“Social media knows no physical boundaries and neither does climate change,” said Siddarth Das, Executive Director, Earth Hour Global. “A simple action on social media is the kind of powerful statement that can excite friends and communities to be a part of the climate action we need to take on this global challenge.”
With the innovative ‘Donate Your Social Power’ Facebook app, created by Earth Hour in collaboration with creative agency iris Worldwide, supporters around the world can share climate information that matters most to them.
“Climate action today will decide the future of our planet for generations to come. As more people sign up, an increasing number of individuals will be able to see how climate action starts with each of us, here and now,” said Das. “Earth Hour empowers each individual — through a social event, interactive campaigns or through social networks — to be a part of making climate change history.”
This year marks Earth Hour’s tenth lights out event. In the past nine years, WWF and Earth Hour teams worldwide have harnessed the power of the movement to raise support and funds for access to renewable energy, protection of wildlife and their habitats, building sustainable livelihoods and driving climate-friendly legislation and policy.
In 2016, Earth Hour will continue to power grassroots efforts to change climate change including driving a petition for 100 per cent renewable energy in Spain, protecting forests and biodiversity in Africa and helping devise a comprehensive solution to Southeast Asia’s persistent haze crisis by working with governments, businesses and civil society simultaneously on peatland protection and sustainable palm oil.