In just under a month, hundreds of millions of people, businesses and governments around the world will unite to support the largest environmental event in history – Earth Hour.
Over 5,200 cities and towns in 135 countries worldwide switched off their lights to celebrate Earth Hour in 2011, sending a powerful message for action on climate change. This year Earth Hour’s ‘I Will if You Will’ campaign urges people to go “beyond the hour” to commit to lasting action for the planet.
About Earth Hour
From 8.30pm – 9.30pm on Saturday 31 March 2012, Earth Hour will be celebrated across the planet – from Times Square to the Sydney Opera House, Brunei to Lithuania, the tallest building on the planet to an Inuit igloo. This is the world’s largest voluntary action for the environment.
Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people in 135 countries across all seven continents.
“In its sixth year, with hundreds of millions of people taking part in Earth Hour, we want to go beyond the hour to encourage positive action for the environment” said Earth Hour Co-Founder and Executive Director, Andy Ridley.
Earth Hour: ‘I Will If You Will’ creates global action for environment
This year Earth Hour has created a social media campaign called “I Will If You Will”. ‘I will if you will’ is the result of collaboration with YouTube – bringing together the world’s biggest social video platform with the world’s largest action for the environment.
Have a look at the “I Will If You Will” challenges on YouTube and add your own. The campaign encourages people to share their “dare” publically through Facebook, Twitter, Google+ and email. Friends can be invited to participate and accept each challenge using these popular social networks.
Watch this video about connecting with the world to celebrate Earth Hour in 2012