Better Living Challenge Announces 12 Influential Ambassadors

Entries for the Better Living Challenge close on 31 May 2014 and already over 220 entries have been registered to improve low cost living in a green and sustainable way. The Better Living Challenge’s network of Ambassadors has just been announced – these 12 influential industry personalities including Professor Prof. Mugendi K. M’Rithaa, President-Elect of the International Council of Societies of Industrial Design (ICSID); Fehmida Jordaan, the Executive Manager of the South African Institute for Interior Design (IID); Kelly Berman of Design Indaba; Sune Stassen of Rock City Foundation; communications consultant Lianne Burton; and Jodi Alenheim and Andrew Fleming of the Cape Town Partnership.

better living ambassadors

Interest in the competition is in no small part due to the fact that the three main winners will receive R500 000 worth of support to bring their concept to life, or to enhance an already existing product or service. What’s more, three student entries each stand a chance of claiming a R40 000 cash prize. 

Project-managed by the Cape Craft & Design Institute (CCDI), the Better Living Challenge is part of the Western Cape Government’s 110% Green initiative, which encourages organisations and companies to commit to the Green Economy. The competition is intended to take powerful ideas to market and to provide a platform for consumers to experience and interact with innovative solutions. 

As part of this process, the Better Living Challenge earmarked the month of May in order to provide additional support for potential entrants. A two-day Co-Design Workshop will be held in Khayelitsha towards the end of May, which will bring together residents, designers and professionals working in the housing sector. The Co-Design Workshop will look at issues on the ground, followed by a process of idea generation and rapid prototyping. The intention is to generate concepts that will be submitted into the Challenge with the hope of them being wining ideas that will be brought to life. The heat is on! 

For more information: www.betterlivingchallenge.co.za | Facebook – The Better Living Challenge | Twitter – @betterlivingchallenge  #WDC2014

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